For Customers

Worst Job Ever

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The worst job in the country?

According to CareerCast’s just released 2013 annual job ratings comparing 200 jobs, “newspaper reporter” is the worst job around.

In 2010, “newspaper reporter” was ranked 184th; in 2011, it was 188th; in 2012, it was 196th. Notice a trend?

This year, “photojournalist” ranks 188th. That’s right, dishwasher and maid are both better jobs than photojournalist.

In 2010, “photojournalist” was ranked 189th; in 2011, it was 185th; in 2012, it was 166th.

The job of “photographer” is slightly better at position 172. But “photographer” is apparently a worse job than cashier, carpet installer, garbage collector, bus driver and janitor.

In 2010, “photographer” was rated 126th; in 2011, it was 144th; in 2012, it was 147th. Hmm, a downward trend?

Best jobs? Actuary, biomedical engineer, and software engineer.

Of course, reports like this are meant for “water cooler conversation” – something that folks can chat about while standing at the water cooler. Today’s water coolers are blogs, Facebook pages and Tweets.

 

Bad Driving

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A Montreal photographer last week did an assignment for The Globe and Mail about an Olympic athlete and the car she drives. The athlete lives in Laval, Quebec, and she happens to drive a BMW Mini vehicle.

A Laval BMW Mini dealership saw the story and contacted the photographer to ask permission to use the picture for its Facebook marketing. The luxury car dealer offered the photographer a credit line.

Instead, the photographer asked for a nominal $150.

The car dealership refused and then just took the photo from the newspaper’s web site and reused it without any credit line.
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Business Licence

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Earlier today, someone requested a quote for a few pictures to be used on their clothing store’s web site. So I sent a quote for a few pictures to be used on their web site. The person replied that it was “silly” that the quoted price didn’t include all rights, for all the pictures taken, for all eternity.

Photographers are running a business. The purpose of every business is to make money. Photographers make money either by selling pictures or licensing pictures.

Many photographers would be happy to sell all rights to their pictures. But the price would range from thousands of dollars to tens of thousands of dollars and maybe even much higher. Really.
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More is more

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In almost all occupations, the person with more experience and/or more expertise gets paid more. No surprise there, right?

But the big surprise for many people is that this also applies to photographers.

Photographers with more experience and/or expertise cost more than those without the same level of experience or expertise.

If one photographer charges $95 for a business portrait and another charges $600, there’s probably a reason why. If one photographer quotes $450 for some corporate photography and another quotes $1600, again, there’s probably a reason why.

The customer has to decide how important an experienced photographer is to their project. If a customer doesn’t care about the outcome of their project or the pictures aren’t that important, then hiring the cheapest photographer is the best option.

But when a customer needs to trust the photographer to produce pictures with a high level of quality and service because the photos are important to their project, then hiring an experienced photographer is the only option.

It’s not what you pay but what you get that’s important.

 

Invisible Property

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For computer-savvy people, “IP” is their computer’s Internet Protocol address. For lawyerly types, IP refers to intellectual property. But to the average person, IP means invisible property – something that’s free for the taking because they think it doesn’t really exist.

Since the year 2000, April 26 has been World Intellectual Property Day. This annual event was created by the World Intellectual Property Organization (WIPO) to raise awareness of intellectual property and how it can spur creativity and innovation.

Some people think that only silly or greedy photographers care about copyright. But we live in an information age and information is worth money. Ask Google.

Photographers, writers, painters, musicians, songwriters, designers, illustrators, filmmakers, software companies, performers, and any business that creates almost anything, all use copyright to help earn a living.

Privacy, for example, is intangible and invisible yet everyone knows its importance and value. Copyright is also intangible and invisible and it also has importance and value.

Copyright and other forms of intellectual property are a valuable business asset. There’s no reason why a photographer or any other business or individual should give it away for free.

Without copyright ownership, photographs have only sentimental value.

– author unknown

 

Dump and run photography

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When a photographer shoots an event, copies all the digital files to a CD, DVD or USB stick, and then hands you that disc or USB stick, it’s called a “dump and run” (aka a shoot and burn).

If this happens, it means the photographer has left the job unfinished and expects you, the customer, to complete the work for yourself. For whatever reason, this photographer is either unwilling or unable to do the necessary editing and post-processing.

If a photographer offers a “dump and run” then you should do the same; dump the photographer and run away. You shouldn’t be expected to finish the photographer’s work.

Would you go to Tim Hortons if they sold only packets of coffee and cups of water and expected you to make the coffee? What if your doctor handed you your test results and expected you to interpret them on your own?

A dump-and-run photographer is one who dumps their responsibility and runs away from their work. Why do business with such a photographer?

 

Photographer Shopping

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If you’re shopping for a box of Cheerios breakfast cereal, it’s possible to shop price because Cheerios is exactly the same at every store.

When shopping for shoes, you look at, touch and try on every pair that catches your eye. Shoes usually vary from store to store and shoe shopping is based on look, fit, feel and price.

How do you shop for a commercial or corporate photographer?

Every professional photographer works differently so how do you compare? You can’t see the photos before they’re made so how do you choose something before it exists?

Is the $4,000 photographer twice as good as the $2,000 photographer? Will $750 pictures work as well as $2,000 pictures?
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