For Customers

The Cheap Risk

When you get a haircut, do you choose the cheapest hairstylist? Probably not. Why? The risk that the lowest priced haircut might make you look bad.

When you shop for clothes, do you buy the cheapest? Probably not. Why? The risk that the lowest priced clothes might not be as well made or they might make you look bad.

When deciding on a restaurant, do you choose the cheapest? Probably not. Why? The risk that the lowest priced food might make you feel bad.

So why do some customers choose the cheapest photographer when similar risks apply? Cheap pictures might not be as well made and they might make you look bad.
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Why photography?

There are many photography web sites that offer advice on “how to”.

How to photograph portraits, how to photograph children, how to take pictures of pets, how to shoot sports, how to take pictures at night, how to use a wide angle lens, how to take pictures with a flash, how to take pictures without a flash, how to . . . ad nauseam.

But there are few sites that talk about “why”.

Why photograph portraits, why photograph children, why shoot sports, why use a wide angle, why use a flash, . . . ?
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Don’t call me maybe

(Sorry about the title and this post has nothing to do with photography.)

Canada’s National Do Not Call List turns five years old in September. If you registered your phone number(s) with the Do Not Call List back in 2008, remember that registration lasts only five years. To keep your number(s) on the list, you must re-register every five years. Thanks to a recent change, once you register a phone number, it stays on the Do Not Call List indefinitely unless you de-register it.

Political parties are exempt from the Do Not Call List. A provincial by-election is being held later this week in the area of Toronto where I live. Today I received 14 phone calls, between 5:00 pm and 8:00 pm, from the three candidates running for election. A few of these calls were from real people but most were automated “robocalls.” This telephone assault started a few days ago and will continue right up to election day.

Business to business telemarketing calls are also exempt. You are not supposed to register a business phone number, or even a personal number used for business purposes, with the Do Not Call List.

Surveys and opinion polls are exempt from the Do Not Call. So some telemarketers will use a fake, meaningless survey as a prelude to their sales pitch. Sometimes they will offer a fake prize for completing their pretend survey. To collect your “prize,” you have to phone another number which leads to their sales people.

Speaking of scams and fraud: the Canadian Anti-Fraud Centre.

 

How Not To Run A Photo Business

Many photographers struggle with their pricing. This is normal. The best way for a photographer to establish their business is to understand how their business operates. They also should learn how any business operates.

A photographer learns to price according to *their* location, *their* business plans and *their* market positioning. This takes time and effort and mistakes will be made along the way.

And then there are photographers who like to take shortcuts.

Pretend Professional

I got a phone call today from someone claiming to be an office manager. She said they needed some business portraits. She asked how much I charged, how the pictures would be shot, whether I use softboxes or umbrellas, what type of backgrounds are best, how the photos are selected, what amount of retouching I do, and how the pictures would be delivered. After I answered all her questions, she suddenly hung up.
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Consistent Business Portraits

A potential corporate client reached out, requesting a photographer who could replicate the look of their previous business portraits. Their new employees needed headshots that matched the style of the existing ones.

Matching previous portraits is a common request, and it reflects a company’s understanding of the importance of consistency in business messaging. Consistency fosters a sense of stability, which in turn builds trust.

Trust is built with consistency. – Lincoln Chafee, US state governor

It’s typically easy to match the style of existing business portraits but I asked the company to provide samples of the previous images, just to be sure.

Oiy!
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Failing A Class

It’s not even necessary to read the news story. The picture says it all.

In a Grade 2 class photo, all the students are grouped together in the centre. Except one. A student in a wheelchair is off to the side. The child’s father said he cried when he saw the photo.

The picture is not just thoughtless, it’s also bad photography. It shows how not to do a group photo. The picture is what you get from an inexperienced photographer. School portrait companies, in this case, Lifetouch, are notorious for having a high turnover of photographers.

Lifetouch says, “Our school photographers take their role in preserving memories seriously” and “Our school photographers are committed to making each child feel special and valued.” It seems the company failed this class.
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Prisoners or Pictures?

When did “photograph” become a bad word?

When writing online about their pictures, some folks will use statements like, “I captured this on…”, “this was captured at…”, “my favourite capture of the week”, “sunset captures from my vacation”, “holiday captures”, “best wedding captures”, “creative pet captures” and “candid kid captures.”

On sites where viewers can leave comments to posted pictures, people often write things such as “Nice capture!”, “Cool capture!”, “How did you capture that?”, “Lovely detail in that capture” and “I love the feel of this capture.”

There are many sites that offer tips on how to capture a winning photo, how to capture the perfect picture and how to capture your children.
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