For Customers

Time and Space

Professional photo shoots can be more complex than a customer might think. After several equipment cases have been brought into their office and many lights set up, a client will often remark, “Wow, all this just for one picture?!” or “I didn’t realize this would be like a Hollywood movie!”

Some photography can be done with minimal equipment in minimal space. But other assignments can require a fair amount of lighting which usually requires more space and more time.

When a client says, “It’s just a couple of pictures and it shouldn’t take more than a few minutes,” photographers always start to smile.
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Photographers are not Press

This is a ridiculously long rant about this year’s Toronto International Film Festival. If you don’t cover the film festival or are not involved with it, then save yourself some time and skip this post.

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The 38th annual Toronto Film Festival recently ended. It’s the one event that all Toronto news photographers look forward to covering. Yes that was sarcasm.

Being the 38th edition, one might guess that the organizers might be, uh, organized and know what they’re doing. Sadly that guess would be wrong.

What do photographers need to do their job? They need to know who, what, where and when. Guess what information wasn’t given out?

Upon check-in, each photographer was given a bag of stuff, all of which was rather useless except for a pizza coupon :-). The bag contained no information that a news photographer needed.

Sigh.
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Choosing a professional photographer

Best reasons for choosing an experienced photographer:

1. Has both creative and technical skills.
2. Has professional editing skills.
3. Reliable, consistent and efficient.
4. Insured.
5. Grace under pressure.
6. Always has backup equipment just in case.
7. Can offer advice to help make pictures more successful.
8. Knows photo reproduction requirements and how editors select photos.
9. Understands copyright law and knows that proper licensing is always required.
10. Knows when releases and permits may be needed.

Best reasons for choosing a cheap photographer:

1. Low price.
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The Cheap Risk

When you get a haircut, do you choose the cheapest hairstylist? Probably not. Why? The risk that the lowest priced haircut might make you look bad.

When you shop for clothes, do you buy the cheapest? Probably not. Why? The risk that the lowest priced clothes might not be as well made or they might make you look bad.

When deciding on a restaurant, do you choose the cheapest? Probably not. Why? The risk that the lowest priced food might make you feel bad.

So why do some customers choose the cheapest photographer when similar risks apply? Cheap pictures might not be as well made and they might make you look bad.
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Why photography?

There are many photography web sites that offer advice on “how to”.

How to photograph portraits, how to photograph children, how to take pictures of pets, how to shoot sports, how to take pictures at night, how to use a wide angle lens, how to take pictures with a flash, how to take pictures without a flash, how to . . . ad nauseam.

But there are few sites that talk about “why”.

Why photograph portraits, why photograph children, why shoot sports, why use a wide angle, why use a flash, . . . ?
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Don’t call me maybe

(Sorry about the title and this post has nothing to do with photography.)

Canada’s National Do Not Call List turns five years old in September. If you registered your phone number(s) with the Do Not Call List back in 2008, remember that registration lasts only five years. To keep your number(s) on the list, you must re-register every five years. Thanks to a recent change, once you register a phone number, it stays on the Do Not Call List indefinitely unless you de-register it.

Political parties are exempt from the Do Not Call List. A provincial by-election is being held later this week in the area of Toronto where I live. Today I received 14 phone calls, between 5:00 pm and 8:00 pm, from the three candidates running for election. A few of these calls were from real people but most were automated “robocalls.” This telephone assault started a few days ago and will continue right up to election day.

Business to business telemarketing calls are also exempt. You are not supposed to register a business phone number, or even a personal number used for business purposes, with the Do Not Call List.

Surveys and opinion polls are exempt from the Do Not Call. So some telemarketers will use a fake, meaningless survey as a prelude to their sales pitch. Sometimes they will offer a fake prize for completing their pretend survey. To collect your “prize,” you have to phone another number which leads to their sales people.

Speaking of scams and fraud: the Canadian Anti-Fraud Centre.

 

How not to run a photo business

Many photographers struggle with their pricing. This is normal. The best way for a photographer to establish their business is to understand how their business operates and, for that matter, how any (photography) business operates.

The photographer learns to price according to their location, their business plans and their market positioning. This takes time and effort and, yes, mistakes will be made along the way.

And then there are photographers who like to take shortcuts.

I got a phone call today from someone claiming to be an office manager. She said they needed some business portraits. She asked how much I charged, how the pictures would be shot, whether I use softboxes or umbrellas, what type of backgrounds are best, how the photos are selected, what amount of retouching I would do, and how the pictures would be delivered. After I answered all her questions, she suddenly hung up.
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