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Retouching Business Portraits

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If something doesn’t work as it’s supposed to, you might be able to fix it. But if it’s beyond repair then you’ll have to replace it. (US Library of Congress)

If your business photos don’t function properly, retouching might be able to fix them. Otherwise you’ll have to replace them with better quality images.

Business headshot photography has been part of my business for about 30 years. Over the years, I’ve learned that some companies understand the function of business headshots and some don’t.
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Cheap Is Not A Bargain

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If you wear eyeglasses, this is how your business portrait should look. No reflections on the lenses, no greenish tint on the lenses from the anti-glare coating, no lens refraction on the sides of the face, minimal shadows caused by the frames, both eyes fully visible, the whites of the eyes are white, good colour in both irises, and nice catchlights in both eyes.

Many professional photographers know how to achieve results like this and it isn’t difficult. If your business headshot with eyeglasses doesn’t look like this then your photographer failed.

A company this week asked to have its business headshots retouched. The photos were shot by a cheap photographer.
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A Close Shave

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Removing a small amount of facial hair is usually easy to do. But realistically removing a beard, moustache or a lot of stubble can be impossible.

One of the more difficult, if not impossible, retouching tasks is removing facial hair. Removing a beard or moustache can be impossible to do because the facial hair has to be replaced by realistic-looking skin that matches the person’s face. Also, the photo retoucher has no idea what the person’s jaw and mouth look like under the facial hair. The retoucher can only guess and the results will not be accurate.
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Retouching Business Headshots and Other Portraits

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Of course I’m going to retouch my own headshot and make myself look as good as possible.

Almost all business headshots and other portraits need to be retouched. This is often done to fix mistakes the photographer made or to repair something that was overlooked such as a crooked tie. Being neatly groomed will make you appear more competent.
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Retouching Business Conference Photos

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Most business conference photos need editing to fix at least the colour and contrast. Hotel conference rooms with a mix of room lights, spotlights, and accent lights, can have an odd colour cast. There’s also too much contrast between the dark conference room and the stage lights and bright screens.

Photo retouching isn’t just for portraits. Retouching is almost always necessary for any picture that’s going to be used in a newsletter, an annual report, or any similar business publication, in print or online. Properly edited pictures always make your project look more professional.
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Prompt For Business Portraits

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You don’t have to look too closely to notice that there’s something wrong with these business portraits.

Artificial intelligence image generators are so much fun. The above images were created using a simple text prompt of “business portrait of company CEO.” Every time the prompt was run, the Stable Diffusion image generator kept creating very similar looking images of white males.
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Photo Retouching Makes You Look Good

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A vinyl banner on the side of a van belonging to a company that makes and installs glass shower enclosures. The centre shower has blue masking tape left over from the installation. The shower on the right has reflections of a nearby window. All three photos are crooked and distorted.

Today I saw a big, shiny van belonging to a company that makes and installs glass showers. The sides of the van had large photos of glass-enclosed showers. But apparently no one bothered to look at the pictures before they were printed on vinyl and attached to the sides of the vehicle.
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