For Customers

Mission Creep

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A potential commercial client e-mailed to say they needed “a few product shots” and they’d do all the post-production work on the images. Their budget for “a four hour photo shoot” was quite small but it could be doable if there was only a few products and the production value was kept low (no assistant, no big lights).

I called the company to get more information.

Yes they wanted a few product shots. In fact, they wanted all of their products photographed with full studio lighting. Since some products were big and heavy, the lighting would have to be moved from location to location within the building (i.e. at least one assistant would be needed).
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Electing a photographer

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In less than two weeks, the province of Ontario will have municipal elections. Here in Toronto, there are 65 candidates running for mayor, (19 others dropped out). In my area, there’s also eleven candidates for councillor and seven for school board trustee. With so many candidates, how do you choose?

Maybe it becomes a Paradox of Choice [and here]: the more choices you have, the less likely you are to make a choice. And if you do make a choice, it tends to be based on irrelevant criteria such as how a candidate looks rather than, for example, their economic policies.

Deciding on which candidate you should vote for can be like deciding on which photographer you should hire for an upcoming photo assignment.
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An Open Letter to Prime Minister Stephen Harper

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As reported by The Globe and Mail (and here), CTV, Toronto Star, Macleans and others, the Canadian federal government (or probably more accurately, the Prime Minister’s Office) is planning to amend Canada’s Copyright Act so that the government can freely use any “news” content for any of its political advertising without the permission of the copyright holder(s).

“News” is in quotes because it’s only vaguely defined as being any published content that features any politician acting in their capacity as a politician or anyone who might be seeking a political position, or relates to any political issue. News content can include video, photographs, text, audio and music.

“Published” seems to be defined as being published, broadcast or otherwise made available, in any media, to the public. This includes any TV news broadcast or any other news program, news radio programs, newspapers, news periodicals, and news web sites including everyone’s favourite news site, Youtube.
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A Photo Opportunity Without Any Opportunity

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Yesterday I photographed a press event / photo op / reception in Toronto. It had bad lighting, bad staging and bad media flaks. It was run by the Prime Minister’s Office.

For “security reasons,” the media had to be searched both by police and by sniffer dog. The audience? They just walked in.

There were lots of rules for the media: where to stand, where not to go, what not to shoot. Reporters weren’t allowed to ask any questions nor interview anyone. The audience? They could do anything they wanted.

The audience was standing and the three political VIPs (Canadian Prime Minister and two European Union presidents) were seated on a low stage. This meant that when the three were seated, (far enough apart to prevent a group picture), they could barely be seen by the photographers and TV cameras who were on a riser at the back of the room:
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Toronto Film Festival 2014

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(You may want to do yourself a favour and skip this absurdly long post.)

Each year I write about covering the Toronto International Film Festival (TIFF) hoping that it’ll be my last post on the subject. But each year, TIFF finds new ways to mess things up even more than the previous year.

The Good

First, the good things about the 2014 film festival:

• It’s over. :-)

 

• When picking up media accreditation, TIFF no longer gives photographers a shopping bag full of useless promotional material. Sadly though, photographers still don’t get the information they need to do their job – a full schedule with dates and times. More on this later.

 

• WiFi was added at one venue. Considering that the country’s largest ISP is the main sponsor of the event, it’s a wonder why it took so long. Sadly though, photographers still have to sit on the ground to work.
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Things you need to know about lists of things you need to know

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On the Web, in magazines and in newspapers, there are an infinite number of articles with titles like, “10 things you need to know about . . .”, “12 tops tips for . . .”, “24 best ideas for . . .”, ad nauseam.

In keeping with this silly trend, here are the top seven things you need to know about meaningless lists of things you need to know:

 

1. Magazine readership studies, going back to at least the 1990s, have shown that using numbers on cover blurbs increases readership. Using a non-round number such as “Top 12” rather than “Top 10” will increase readership even more. An odd non-round number is even more effective: “Top 11” will attract more attention than “Top 12.”

The next time you’re in a supermarket checkout line, look at all the magazine covers and note the numbers in their cover blurbs: “47 Ultimate Summer Fashion Tips”, “63 ways to boost your love life”, “21 foods you must avoid”, etc.
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Braking for photography

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Have you been shopping for car tires recently?

The cost of new tires for my car, here in Toronto, ranges from $80 to $220 each. The higher priced tire is almost triple that of the cheaper tire. What’s the difference between the two?

The more expensive tire is made better, handles better and lasts longer. Another key difference is that more expensive tires stop quicker than cheaper tires. Better quality tires have, by design, better braking performance.

Higher priced photography also has, by design, better braking performance. High quality photography will stop people’s wandering eyes faster and get their attention quicker. Getting attention for your business is the goal of corporate photography.

If potential customers are speeding through your web site, zipping past your newspaper or magazine advertisements, or not bothering to slow down to read your content, then you might need to improve the braking performance of your marketing materials by using better photography.

 

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