For Customers

The Importance of Good Public Relations Photography

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The Globe and Mail took a look at some of the photographs that Canada’s top three political leaders use in their social media. The newspaper asked a neutral third party, a US photo editor and consultant, to review the pictures.

Without knowing the leaders, their political parties or any other backstory, photo consultant Mike Davis gave his opinions of the pictures.

Stephen Harper photos:

“It’s very linear, very simplistic, not at all dynamic or deep. … It’s all very similar, it’s very distant, very removed from the person. It kind of represents him as an entity who does official things, and that’s about all you get. … These are just official records of events.”

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Fade to Blacks

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Every Canadian news outlet today reported that Blacks, a 67-year-old Canadian retail chain of 59 photography stores, will shut down within two months.

[Update: It didn’t completely shut down. See end of post].

(To be accurate: In 1930, Eddie Black opened a Toronto radio and appliance store, “Eddie Black’s Limited,” which later sold a few cameras. In 1947, his sons opened a section in the store that sold guns, fishing tackle and cameras. The following year, in 1948, the sons took over the business and launched “Eddie Black’s Camera Store.”)

Today’s news stories repeatedly mentioned that the increased use of cell phone cameras has killed the photo store. The irony is that Blacks is owned by a cell phone company.
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Best Face Forward

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It’s often been reported (more examples here and here) that employers often check a job applicant’s background by viewing the applicant’s social media presence. I always thought these news articles were exaggerated.

While photographing an event today, a group of guests motioned me over. They wanted to talk about cameras and photography. The conversation turned to how they use photos at their jobs.

Their jobs: one person does the Canadian hiring for an international engineering company; another does the hiring for a technology company; the third does the hiring for a department of a major Canadian bank.
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On your marks

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Earlier today, I received an e-mail that read:

Good morning!

I am looking for a photographer that has the equipment to remove watermarks from a school proof photo. I have a letter from lifetouch giving me permission to do so.
Is this something that your studio is able to do?
If not, are you able to refer me elsewhere?

With sincere appreciation,

(name redacted)

A school portrait business like Lifetouch or for that matter, any other type of photography business would not give permission to remove a watermark. It doesn’t make any sense.

This is like asking, “Can you shoplift a jacket for me? I have a letter from the store giving me permission to do so.”

As all professional photographers should know, it’s illegal (and here) to remove, alter, or hide, a watermark or copyright notice from a picture of which you don’t own the copyright.

As every consumer should know, the easiest way to remove a watermark from a photo is to pay for it.

 

Giving Away The Store

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Do you expect to get the entire pizza when you buy a single slice?

Would you ask the waiter for the rest of the bottle after you’ve bought one glass of wine?

Do you stay and watch every movie at the cineplex when you’ve bought a ticket?

Some customers hire a photographer and then expect (or demand) every picture that was shot.

The Customer

Why might a customer ask for every picture?

— Another photographer once gave the customer every picture and now that customer (incorrectly) thinks this is the normal practice.

— The customer thinks the photographer didn’t choose the best images and they’re worried that they’re missing out on something (i.e. FOMO).

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Door-to-door Energy Scams

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(This post has nothing to do with photography).

If you received an e-mail saying you just won a million dollars, would you believe it? If an e-mail said your bank account or credit card was compromised and you needed to “click here” to verify your information, would you do it?

Someone came to my front door today saying he was with the “Ontario Energy Safety Board”. He was here to do a furnace safety inspection. Of course, he was lying. There’s no such thing as the Ontario Energy Safety Board. The company name he used was meant to be confused with real Ontario Energy Board.

Now that warmer weather has begun, many homeowners will be receiving similar knocks on their front door. This will go on for many months. Sadly, all levels of Canadian government have refused to fix the problem of door-to-door scams. We have Do Not Call and CASL but we don’t have “Do not knock” like Australia.
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Print it or lose it

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As you might know, the most archival storage medium is paper. It’s also the most common and the cheapest. (Yes, rock is more archival but paper is easier to carry around.)

Yet we still digitize almost everything in the belief that this will preserve that information. But as file formats, storage formats, software and hardware become obsolete, this information may be lost.

Vinton “Vint” Cerf, recognized as a founder of the Internet and currently vice-president of Google, this week stated:

In our zeal to get excited about digitizing, we digitize photographs thinking it’s going to make them last longer, and we might turn out to be wrong.
(…)
We are nonchalantly throwing all of our data into what could become an information black hole without realizing it. We digitize things because we think we will preserve them, but what we don’t understand is that unless we take other steps, those digital versions may not be any better, and may even be worse, than the artifacts that we digitized. If there are photos you really care about, print them out.

In 2013, the Photo Marketing Association launched its Print it or Lose it campaign to encourage consumers to print their valuable photos rather than risk accidental loss of those digital images.

 

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