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Why your company needs a photojournalist

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The British Columbia Liberal Party recently hired a former photojournalist to photograph its leader, the current premier of that province. The party is heading towards a 2017 election.

The Wildrose Party of Alberta did the same thing a year ago by hiring (on a part-time basis) a freelance photojournalist.

Almost every photographer, hired by the Prime Minister’s Office (PMO) to cover the Canadian Prime Minister, has been a working photojournalist.

In the first two cases, the photographers are paid by the provincial political party, not the taxpayers.

Political parties could save a lot of money by hiring the lowest-bidder-with-a-camera, by doing the photos themselves, or by not hiring a photographer at all. But these political parties know that they need authentic, story-telling photography to communicate their message. This is marketing 101.

(Added 2018: The Ontario Liberal party hired a freelance photojournalist to photograph the re-election campaign of the premier.)
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Breakfast of Champions

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A box of breakfast cereal might cost $5 and it could contain about a dozen servings. A restaurant breakfast might cost $15 and it would deliver exactly one serving (unless it’s an all-you-can-eat buffet breakfast :-) ).

A box of cereal is fast and cheap. This is good when it’s just you or you’re in a hurry.

A restaurant breakfast costs more but you can have whatever you want and it’s made to order. This type of breakfast is perfect when you’re trying to impress someone.

Stock pictures are like a box of cereal. Custom photography is like a restaurant breakfast.

Stock photos are fast and cheap. This is okay if your web site, brochure or other usage is only for yourself. But this is not okay if you need to make a good impression on someone such as your customers.

You wouldn’t serve a box of cereal at a business breakfast, so why would you serve stock pictures on your business web site?

There’s a saying that you should write to express, not to impress. But if you do a good job of expressing then that can lead to impressing.

The same thing applies to the corporate photography on your company’s web site. The pictures must first express something positive and genuine about your business. Only then do you have a chance of making a good impression and looking like a champion.

 

Driving Emotions

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How often do you see a photo credit on a company’s press release pictures? Have you ever seen a credit line on a product photo?

For example, when you see a photo of a new car, supplied by the car manufacturer, there’s either no credit line or it simply names the car manufacturer that supplied the photo.

A few weeks ago, Ford Motor Company launched its advertising campaign for the 2017 Lincoln Continental. Newspapers like The Globe and Mail did their usual car review and included handout photos of the new car. But this time, the handout photos had a credit line. The November 10th print version of The Globe and Mail used:

(Photo – Annie Leibovitz / Ford)

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Before The Flood

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(This post has nothing to do with photography).

US actor and producer Leonardo DiCaprio (L) and US director Fisher Stevens arrive for a screening of their documentary “Before The Flood” during the 41st annual Toronto International Film Festival in Toronto, Canada, 09 September 2016.

National Geographic yesterday released “Before The Flood”, its documentary about climate change and how it affects our environment.

If you have 95 minutes, give it a view:

Edit: It appears that National Geographic has removed the documentary from the Web. It’s been taken down from its own site as well. Apparently the “free” movie was a limited time offer.

More information is on the film’s web site.

 

Toronto Film Festival 2016

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Another ridiculously long post. If you’re not somehow connected to, or involved with, the Toronto International Film Festival then it might be better to skip this post. I’m just trying to reach a certain audience.

tl;dr:
• It took 41 years but Roy Thomson Hall finally got lights; they weren’t set up right. Red carpet made narrower. More advertising added. Photo pit made smaller and still left open to the rain. Most fans stuck far away from event. Publicists in the way.

• Princess of Wales Theatre still without lights at night. Still overcrowded. Publicists in the way.

• Press conferences are okay. Publicists occasionally in the way.

• The four-day street festival still a waste of time.

• From a photographer’s point of view, the Toronto Film Festival has improved very slowly over the past 41 years. Although some years, it regresses.

• From an onlooker’s point of view, the film festival is an overly big, confusing mess of films. It has lost sight of its purpose. A major overhaul is needed.

Reduce the numbers of venues to a handful. Cut the number of films by at least 50%. Eliminate many of the film categories. Have red carpets only at Roy Thomson and the Princess of Wales. Be more fan-friendly. (This year’s festival was 397 films, in 16 categories, scattered across 28 screens).
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Ministry of Photography

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Opening day at the COP21 Summit in Paris, France, 29 November 2015.

These conference photos were shot by France’s Ministère de l’Environnement, de l’Energie et de la Mer (MEDDE) photographer. Unlike Canada, these French government photos were put into the public domain.

Environment and Climate Change Canada (ECCC) is being criticized for paying a photographer $6,662 to take pictures of its minister and her staff while they were in Paris for the COP21 climate summit late last year. [The French government’s COP21 site.]
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Next-day photo delivery

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“And we need the pictures delivered the next day!!!”

Sometimes an event such as a business conference will want finished pictures delivered the day after the event. Certainly it’s no problem to deliver a handful of images the same or following day if the event needs them for a press release or its social media. But when a day-long event expects hundreds of pictures to be delivered the next day, or even the next morning, then there’s going to be a problem.

Let’s do some simple arithmetic. If you’re expecting 100 finished pictures and the photographer spends a minimal five minutes per image then that’s 500 minutes, just over eight hours, of non-stop work. If you’re expecting 200 or 300 photos then that can easily amount to at least two or three days of work.
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