One of the nice things about shooting editorial and news pictures for newspapers, magazines and even a company’s social media and public relations, is the variety of situations that come up.
A few days ago, this was the view from my “office”:
May The Photos Be With You
In Canada, the month of May is National Hamburger Month, National Salad Month, National Vinegar Month and National Motorcycle Awareness Month. More than a dozen other causes also use May as their national awareness month.
Perhaps most important ;-) is that May is National Photography Month in Canada and several other countries, too. May is also Vision Health Month and National Smile Month (in the UK). Coincidence?
The purpose of National Photography Month is to encourage people to think about photography and how important it is to them. Can you imagine your life without photography?
There are a few things you can do to boost your photo awareness this month (and every other month, too):
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Splitting a Photographer
Splitting Time
Sometimes a photographer might be asked to split up a work day into non-consecutive hours. This can happen with weddings, business conferences and other full-day events where the customer wants the photographer to cover only certain parts of the event. The customer usually expects the photographer not to charge for any downtime.
For example:
• A bride might want the photographer to cover her afternoon wedding ceremony from 1:00pm to 2:30pm and the evening dinner from 6:00pm to 10:00pm. The photographer would then have a 3-1/2 hour split in their day.
• A business conference organizer might want the photographer to cover the opening speeches from 9:00am to 10:30am, a keynote presentation from 1:00pm to 2:00pm and an evening reception from 6:00pm to 8:00pm. In this case, the photographer has two blocks of downtime.
Choose better conference photography
When your company is planning a business conference, workshop or similar event, the question of photography may come up. Conference photography is important because it can be used for your social media, a post-event newsletter, a press release, your annual report and for marketing next year’s event.
You might think that you can get an employee to do the photography because they have a cell phone camera. But if you decide to go this route instead of hiring a professional photographer, don’t pat yourself on the back.
Here’s why hiring a professional photographer is always better:
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Avoid fake news about your company
Thanks to recent events in the USA, the phrase “fake news” has become popular. Fake news, the intentional publication of hoaxes and disinformation, has existed for many decades. For example: while standing in a supermarket checkout lane, you’ve probably noticed all those crazy headlines on tabloid magazine covers: cures for cancer, alien invasions, Bigfoot sightings, the end of the world, and so on.
Sometimes fake news is used to sway opinion but mostly it’s used to make money.
Fake news isn’t used just to influence elections. It’s routinely used online to garner web clicks which in turn helps generate money through advertising. Sometimes this is outright fake news and other times it’s clickbait headlines to trick readers. Unfortunately many legitimate news outlets shoot themselves in the foot when they do the same thing:
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What is corporate photography?
“Corporate photography” is just a general name for photography used to help market a business. It isn’t just for big corporations. This type of photography can be used by any business, big or small, incorporated or not.
Corporate photography is not advertising photography. The latter type of photography is about selling a product or service. Corporate photography is for building and enhancing a company’s name or brand and it tends to be an editorial style of photography.
The most common type of corporate photography is business portraits and headshots. Photography of business conferences and events, office interiors and exteriors, and employees on the job are also common subject matter. Corporate photographers are also used to cover a company’s involvement with a community or charity event.
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Running a photography business
Confucius was wrong when he said:
Choose a job you love and you will never have to work a day in your life.
Running a photography business consists of short moments of photography broken up by long periods of business. But those moments of photography make it worthwhile.
While photographers do need to make money, the need to create pictures may be more important. It’s not always about money.
Making money is a job. Making good pictures is an accomplishment.
