A request came in this week for conference photography. This Toronto conference required the photographer to be onsite at an airport hotel for about 20 hours over two days. It seemed to be a routine event so I quoted my usual $1,800 per day or $3,600 for two days.
They turned me down. [Update: this conference, scheduled for late March, was cancelled due to the pandemic.]
I checked the hotel’s web site for the cost of its lowest priced coffee-break catering service for events ($18 per person). The conference web site showed that at least 245 people had registered. These numbers suggested that my $1,800 per day was about forty per cent the cost of a single coffee break ($4,400). Or to rephrase that, my two-day quote was $3,600 and the event’s estimated total cost for coffee and cookies was at least $17,000.
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