What do you want to know?
In the mid-1980s, weekly newspapers in the Toronto area started relying on me to produce all sorts of interesting pictures for their readers.
After a couple of years, the editor at one of those weeklies took me aside and told me that I was wasting my time working at her newspaper! She said I should work for one of the large, downtown Toronto dailies. So I did. For about 16 years.
Over the past two decades, every daily newspaper in Toronto, as well as a large number of papers around the world, have published my pictures.
My photography has been featured on two or three record album covers (back in the days of vinyl music), a few book covers, a couple of video jackets (when movies came on videotape), a few large posters, a half-dozen calendars, a few magazine covers, a half-dozen billboards, several newspaper and magazine ads, on the side of a truck, and probably in a few other places, too.
A half-hour TV infomercial featured me – “Warren Toda, Professional Sports Photographer” – photographing an athlete working out on the latest elliptical trainer. I wish I had a copy of my four seconds of fame.
And if you must know, I appeared on a TV variety show when I was nine years old. Three years later, I was in a National Film Board of Canada movie.
Two international wire services depended on my photography experience for news, sports and entertainment coverage in Toronto and throughout Ontario for 19 years.
I’ve been in the photography business for forty years. I’m not hanging up my cameras but the main focus of my business is now photo retouching.
Why do so many businesses, even large ones, use amateur-looking photography? These images have obvious technical errors and/or aesthetic mistakes. These faults make the photo ineffective which a business cannot afford. If a company doesn’t care how it presents information to its customers then can that information be trusted?
My most requested service is fixing and retouching business headshots. Smart companies know that properly photographed and professionally retouched portraits will make their business look professional and accomplished.
I also repair social media photos, public relations photos, office photos and most other images that a business uses to market itself.
If you or your business have photos that need to be fixed, retouched, polished or enhanced, send me an email.
Thanks for reading.
– Warren
