September is the start of a new school year and every student will be getting new school portraits done. When is your company planning to get new pictures?
Every business needs to refresh the photos on their web site. Refreshing your web site shows that your company is still alive and it keeps customers interested. It also helps your site rank higher in web searches.
The second most popular search engine after Google is Google Images. This image search engine is used more than all other search engines combined excluding Google itself.
This means that people using Google Images are searching visually (because we process pictures much faster than text) and they will click on the best looking or most interesting pictures. Stock pictures are rarely interesting because stock pictures look like stock pictures. Of course, having no pictures means you’re invisible.
Having more photos on your web site, having better pictures and refreshing those images means
readers will stay on your site longer, you’ll make a better impression, there’s a better chance of converting a reader into a customer and your site can earn a higher search engine ranking which can bring in more readers.
Even though the Picture Superiority Effect, known since 1894, says that pictures are more likely to be remembered than text, your web site still needs text. Having pictures “frame” or accompany your text will make that text more memorable (link to PDF. Or here if you don’t want to read :-) ). This is most effective where the audience spends little time reading text, for example, on the Internet.
Pictures are better than text at expressing concepts (link to PDF). Pictures also require less audience exposure than text for long-term memory.
Up-To-Date Photography for your business
How easy is to to notice someone wearing out-of-fashion clothes, using an old cell phone, or having out-of-date decor in their home? Business headshots and other corporate images go out of date as much as hairstyles and clothing. Photography styles and techniques change, too.
Your business web site needs good quality, authentic photos and those pictures need to be refreshed every few years. Show your audience that your business is alive and well and is keeping up with the times.
Students get new pictures each year to show how they’re growing from year to year. Your business should do the same.
