Look at the following pairs of photos taken at some Toronto business conferences. In each pair, one picture was shot by an employee with a cell phone and the other made by a professional photographer. Can you tell which is which?
In each pair, which photo do you think will have more impact when used on social media or with a press release? Which is more likely to get published in newspapers, magazines and news web sites? Which gives a better impression of the event and the people involved? Which makes the event look more professional?
Half of the above photos were used on Twitter only. The other half were used on Twitter, on company web sites, on sponsor web sites, on news web sites, on guest speakers’ web sites, in newsletters, in annual reports and in press releases. Care to guess which half is which?
That’s why you need a professional photographer to photograph your next business conference or convention.
