“Corporate photography” is just a general name for photography used to help market a business. It isn’t just for big corporations. This type of photography can be used by any business, big or small, incorporated or not.
Corporate photography is not advertising photography. The latter type of photography is about selling a product or service. Corporate photography is for building and enhancing a company’s name or brand and it tends to be an editorial style of photography.
The most common type of corporate photography is business portraits and headshots. Photography of business conferences and events, office interiors and exteriors, and employees on the job are also common subject matter. Corporate photographers are also used to cover a company’s involvement with a community or charity event.
These pictures can be used on the company’s web site and social media, in public relations, annual reports, brochures, newsletters, business cards and as media handouts.
Is corporate photography expensive? Yes and no.
It’s much more expensive than getting a passport photo. It’s more expensive than the average family portrait. Coverage of a public relations event costs more than the free media handout of those photos. Hiring a corporate photographer costs more than the zero cost of using the photos on your web site or social media channels.
But remember that corporate photography is not about what you pay. The goal is to get good photography that your company can build upon. You can’t build upon a sales receipt that shows what you paid.
Hire a photographer who can create photos that you’re proud to use, pictures that show not only who you are but also what you are. Hire a photographer who can help get your company’s story noticed. Hire a photographer who understands that your pictures are business tools meant to market your business.
The cost of corporate photography to market your business is less than the cost of having no photography.
