According to former US Navy Rear Admiral and computer scientist Grace Hopper, the most dangerous phrase in the English language is: “We’ve always done it this way.”
Hmmm…
We’ve always used stock pictures.
We’ve always done a big group photo.
We’ve always done our business headshots against that wall over there.
We’ve always had our president photographed at his desk.
We’ve always done a cheque presentation ceremony.
We’ve always done our product shots on white.
We’ve always used only small pictures on our web site.
We’ve always had little media interest in our press releases.
We’ve always thought business portraits were like passport pictures.
We’ve always chosen the cheapest photographer.
The Most Dangerous Phrase
