Photographers, why are you in the photography business?
“To take pictures and make money,” I hear someone say.
While walking through a park, a young girl sees a photographer taking pictures of some people and she asks him what he’s doing. The photographer replies, “What does it look like I’m doing? I’m taking pictures.”
She continues her stroll and a few minutes later, the girl sees another photographer taking pictures of people and asks him what he’s doing. The photographer answers, “I’m busy making a living.”
After walking further through the park, the girl finds another photographer taking pictures of some people and asks him the same question. The photographer says, “I’m making a special portrait for this family’s photo album.”
For corporate and commercial photographers, you should be in business to help grow the value of your customer’s business. Your job is to use photography to help their business succeed. If their business doesn’t succeed, neither will yours. You are their business partner just as much as they are yours.
