If you made products for digital cameras, what kind of camera would you show on your web site to help market your products?
If you’re Eye-Fi, which makes WiFi-enabled memory cards, you would use an old film camera from last century. [Sorry, the link has gone dead. Screengrab below]. And to make it worse, you would state “The power of WiFi for the camera you love.”
So how exactly does a WiFi memory card work with a film camera as Eye-Fi is suggesting?
Yes, the picture is a cheap stock photo available from a number of online stores. But didn’t anyone at Eye-Fi bother to look at the picture? Why didn’t anyone say, “Maybe we should use a digital camera to market our digital camera accessory?” Maybe the company doesn’t know the difference between a film camera and a digital camera?
In another example, an Irish ad agency needed a photo of a camera for a Nikon ad. They decided to use a cheap stock photo of a camera. The only problem was that the camera in the stock picture was made by a Nikon competitor.
When a company uses cheap stock pictures for its marketing, it means that they don’t take their brand image seriously and that they’re happy with “close enough”.
It never ceases to amaze what some companies will do to save a few bucks.
