I was just reading an online article offering marketing advice for 2014. The piece included tips and predictions for the upcoming year from 14 “marketing experts”.
Of these 14 people featured in the article, only six seem to have professionally produced business portraits. But only two of these photos are of good quality and only one looks recent.
The majority of these “marketing experts” are represented either by a poorly exposed, poorly focused snapshot of themselves or by a picture of a picture of themselves (which suggests that they don’t even have a headshot).
With such a disregard for their own business image and apparently no knowledge of the marketing value of photography, how much credibility would you extend to these “marketing experts”?
A marketing expert who doesn’t have a professional business headshot is like a plumber who doesn’t own a wrench, a chef who doesn’t have a knife or a photographer who doesn’t have a tripod.
A professional business portrait is the simplest, most common and most effective marketing tool for making a positive first impression, creating trust and building credibility.
