Have you been shopping for car tires recently?
The cost of new tires for my car, here in Toronto, ranges from $80 to $220 each. The higher priced tire is almost triple that of the cheaper tire. What’s the difference between the two?
The more expensive tire is made better, handles better and lasts longer. Another key difference is that more expensive tires stop quicker than cheaper tires. Better quality tires have, by design, better braking performance.
Higher priced photography also has, by design, better braking performance. High quality photography will stop people’s wandering eyes faster and get their attention quicker. Getting attention for your business is the goal of corporate photography.
If potential customers are speeding through your web site, zipping past your newspaper or magazine advertisements, or not bothering to slow down to read your content, then you might need to improve the braking performance of your marketing materials by using better photography.
