In almost all occupations, the person with more experience and/or more expertise gets paid more. No surprise there, right?
But the big surprise for many people is that this also applies to photographers.
Photographers with more experience and/or expertise cost more than those without the same level of experience or expertise.
If one photographer charges $95 for a business portrait and another charges $600, there’s probably a reason why. If one photographer quotes $450 for some corporate photography and another quotes $1600, again, there’s probably a reason why.
The customer has to decide how important an experienced photographer is to their project. If a customer doesn’t care about the outcome of their project or the pictures aren’t that important, then hiring the cheapest photographer is the best option.
But when a customer needs to trust the photographer to produce pictures with a high level of quality and service because the photos are important to their project, then hiring an experienced photographer is the only option.
It’s not what you pay but what you get that’s important.
