The photographer sends a quote for a proposed photography job and the customer either says “no thanks” or, more likely, doesn’t respond at all. The photographer is left wondering what went wrong.
A customer will say no to an offer because it’s the easiest reaction when they don’t have enough information or they don’t fully understand the photographer’s offer.
The customer may not know:
• How they can benefit from the photography.
• How well the photographer can complete the job.
• How much they can trust the photographer.
• What their proposed photography job really entails.
• What’s at stake by choosing the lowest-cost photographer.
When a customer says no, it may be an indication that the photographer did a poor job of informing and assuring the customer.
