The photographer sends a photo quote and the customer either says “no thanks” or, more likely, doesn’t respond at all. The photographer is left wondering what went wrong.
A customer will say no to an offer because it’s the easiest reaction when they don’t have enough information or they don’t fully understand the photographer’s offer.
The customer may not know:
• How they can benefit from the photography.
• How well the photographer can complete the job.
• If they can fully trust the photographer.
• What their photography job really requires.
• What’s at stake by choosing a cheaper photographer.
When a customer says no, it may be an indication that the photographer did a poor job of informing and assuring the customer.
When Customers Say No
