Following on the previous post that photography is much more influential than text, here’s a quote that might be familiar to some:
In a world which is expanding day by day, literature is no longer enough . . . Our busy age does not always have time to read, but it always has time to look.
Those words are from French writer Theophile Gautier who was commenting on the power of visual arts including the new art of photography. The quote is from 1858.
Fast forward over 150 years and that statement still holds true today. This is why businesses need to pay attention to their corporate photography.
People are in a hurry. They want companies to get to the point. The quickest and best way to that point is with photography because, as the saying goes, a picture is worth a thousand words. Plus, unlike words, there are no language barriers with pictures.
People will always look at and trust photography more than they would with marketing text. We always trust our eyes first.
The photography itself has to be the message. This is why properly done business portraits and other business photography are effective. Business photography that shows, “we’re professional, we’re trustworthy,” is always more influential than paragraphs of text trying to say the same thing.
Without exception, all public relations efforts, press releases, company web sites and other marketing collateral require high quality corporate photography to reach the customer. People want and need photos to help them understand quickly. On the other hand, no pictures means no interest and the busy customer moves on.
