If you buy a cheap pair of shoes and they turn out to be uncomfortable, you stop wearing them. The money you paid for these shoes was wasted.
If you buy a more expensive pair of shoes and you enjoy wearing them, you’ll wear these shoes often. Over the life of the shoes, the additional money you paid, compared to the lower priced shoes, will be inconsequential becasue the value received is high.
Business portrait photography is a common offering from corporate photographers. Here in Toronto, business portraits can range from $50 to $1000. Even $2000 for a single portrait is not unheard of.
Why is there such a wide price range?
Price depends on picture usage, production values and photographer experience.
If you buy a cheap business portrait that you aren’t happy with, then you’ll avoid using that picture. The time and money you spent were wasted because the picture has low value.
The purpose of buying a high quality business portrait is to get a picture that you’re happy with and proud to use. In this case, you’ll use the portrait every chance you get. Over the life of the picture, the additional price you paid, compared to a cheaper portrait, will be inconsequential because the value received is high.
Low-priced photographers need a high volume of customers to stay in business. This means churning out fast-n-cheap pictures usually with low value.
More expensive photographers have a lower volume of customers. This allows for more time and more service for each customer. This means better quality pictures with a higher value (i.e., pictures that you will be happy to use more often).
When choosing a business portrait photographer, remember that it’s not what you pay, rather it’s what you get that’s important.
