The importance of memories

“Of all the many things that make up a wedding, few are more important than the photographs.”

That’s the opening sentence in a NY Times story about an ongoing lawsuit where a groom is suing his wedding photographer for $4,100 (cost of the photography) plus $48,000 to recreate the wedding so it can be re-photographed.

The groom claimed the photographer missed the last dance and the bouquet toss. He also stated he wasn’t happy with the finished pictures and that the two-hour wedding video was too short. His claim for emotional distress has already been denied.

And now some details: the wedding was in 2003; the couple separated in 2008; he filed the lawsuit in 2009 just before the six-year statute of limitations expired; the divorced was finalized in 2010; he has no idea where his ex-wife lives.

Read the New York TImes article for lots more information.

Last month, author Seth Godin wrote a blog post titled “Memories of Bitterness”. Although his post has nothing to do with the groom’s lawsuit, the underlying point to Godin’s post might be somewhat applicable. Customer service is about providing the customer with a positive buying experience.

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In an unrelated story, the LA Times reported that a wedding photographer was sentenced to 510 days in jail for failing to deliver photos to dozens of his clients. The photographer must also pay full restitution to all victims plus $19,542 for investigative costs.

 

The importance of memories

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