We all know that the economy isn’t what it used to be. Budgets for business marketing, public relations and advertising are tight.
This is precisely why a company should avoid cheap photography or doing the job themselves. Why spend less only to get less? A company’s reputation can never be enhanced by going cheap.
If a company has a limited marketing budget, why waste it? It’s important to spend wisely and make every dollar count. Make sure the photography produces a good return on dollars invested.
Commercial photographers don’t waste their client’s time or money. The photographer’s experience means they know how to get the job done right the first time. Their talent means first-rate photography that will make the best impression.
You might say that professional photography doesn’t really cost anything. If $2,000 worth of photography helps generate $20,000 worth of revenue, publicity or goodwill, then there was no cost for that photography.
Something that’s worth more than it costs is called an investment.
