A business looking to hire a photographer doesn’t want value in photography but rather value from photography. No company buys photography for the sake of having some pictures. Photography is a tool that can be used by a company to create some sort of advantage over its competitors.
Business photography, corporate photography and commercial photography should be regarded as an investment in a company’s future. Such photography can build trust, enhance brand image and attract customer attention. If the photography helps a business achieve its goals, then cost is just a transactional detail.
It’s not what the photography costs a business, it’s what the photography earns for that business.
Customers don’t buy from strangers or from anyone they don’t trust. Quality, authentic photography can help build trust. The right photography can help make a business appear more friendly. Effective photography can add power and credibility to the business message.
Choosing the right photographer is never about lowest cost but about highest values: value from the photography and value of the photographer.
While most professional photographers already know this, the hard part is letting customers in on this secret.
