Every photographer who has developed prints in a darkroom knows the magic of watching an image appear on photo paper. Whether it’s their first or 10,000th print, an image appearing in the developer tray never ceases to amaze.
With digital cameras, the magic is lost. Photography has become so automatic that people barely notice it. Just push a button and check the LCD screen.
The technology behind turning light into electricity, then into digital bits stored on a memory card, and finally into an image is no longer considered magical. Digital images are now routine.
Yet, the essence of photography remains unchanged. It can still capture the right moment, tell a story, inspire hope, stir emotion, send a message, influence a belief, change opinion or illustrate what words cannot.
That’s why smart businesses use custom photography for their press releases, annual reports, web sites and other marketing collateral. These companies understand the ordinary miracle of photography.
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