Make Sense

A few things don’t seem to make sense:

— Order a $1.49 hamburger at a fast-food joint and you have to pay before they give you the food.

Order an $85 steak dinner at a restaurant and you don’t pay until the food has been eaten.

— Some amateur photographers spend thousands of dollars buying top-of-the-line cameras to photograph things a $400 camera could do as well.

Some professional photographers who own top-of-the-line cameras use a cheap toy camera to do their photography.

— A company spent about $47,000 to buy five full-page black-and-white ads in a Toronto tabloid newspaper. Then it budgeted less than $500 for the photography for those ads.

Why not spend $25,000 for five half-page ads and then budget, say, $2,500 for the photography? Not only would this save the company thousands of dollars but the better quality photography will earn the company more attention.