One important job at large entertainment events is to let the photographers know who they’re photographing. This is when sign holders come in handy.
If you’re planning a large entertainment or corporate event with arriving VIPs to be photographed, please remember to have sign holders or something similar. Photographers are lousy mind readers and can’t always correctly guess people’s names and titles.
For news media use, not having names usually means that the pictures cannot be used.
Holding Pattern