A photography article describes some tools that can be used to help get colour-correct photos. One such tool is the use of proper illumination for viewing prints.
I went to the website of a Florida-based company that was mentioned in that article and was deciding whether to purchase several of its $90 lamps. But before sending off a few hundred dollars, I looked at its About Us page. It was very obvious that something wasn’t right.
The About Us page yells, “Nice to meet you!” and then brags, “The truth is we’re a small company made up of real people – no drones here!” And right next to this statement, there’s a cheap, stock picture of anonymous people. (Available here, here and here).
If a company misrepresents its identity, can you trust what it says about its products?
Needless to say, I didn’t buy anything.
I don’t mean to pick on this one company because there are many other businesses, from small to international, that use cheap, anonymous, stock pictures for their business image. But it’s been proven that stock pictures push customers away; it makes them hide their wallets.
When a company uses stock pictures, it’s counterproductive. It fools no one but themselves.
