In case you missed the memo: it’s a waste of time and money for your business to use cheap stock photos.
A company that chooses cheap pictures is fooling no one but themselves. Cheap photography can harm both your business image and your bottom line. In other words, “cheap” actually costs too much.
Here’s some proof pudding:
An eye-tracking study, released by Jakob Nielsen, titled Photos as Web Content, concluded:
• Bland stock images on web sites are completely ignored by users.
• Feel-good images that are purely decorative are mostly ignored.
• Stock photos of generic people are intentionally disregarded.
• Photos of real people, (as opposed to stock pictures of models), are viewed as important information.
• Pictures of key people at a business are very important. Business portraits are always a win for the company.
Conclusion of the study: “Invest in good photo shoots: a great photographer can add a fortune to your Web site’s business value.”
Do your business a favour and call your local corporate or commercial photographer today. A professional photographer is worth much more than what they cost.
