In case you missed the memo: it’s a waste of your time and money for your business to use cheap stock photos. A company that chooses cheap pictures is fooling no one but themselves. Cheap photography can harm both your business image and your bottom line, (which means “cheap” actually costs too much).
Here’s some proof pudding:
A study using eye-tracking technology was released yesterday by Jakob Nielsen, titled “Photos as Web Content”. Important points to note:
• Bland stock images on web sites are completely ignored by users.
• Feel-good images that are purely decorative are mostly ignored.
• Stock photos of generic people are intentionally disregarded.
• Photos of real people, (as opposed to stock pictures of models), are viewed as important information.
• Pictures of key people at a business are very important. Business portraits are always a win for the company.
Conclusion of the study: “Invest in good photo shoots: a great photographer can add a fortune to your Web site’s business value.”
Do your business a favour and call your local corporate or commercial photographer today. A professional photographer is worth much more than what they cost.
