“We don’t hire you because of your beautiful, wonderful, terrific photographs,” says corporate communications director Greg Thompson. He goes on to explain that a company hires a corporate photographer to be the “solution to their business problem.”
In a video interview (and shown below) by journalist Stanley Leary, Thompson offers some advice for photographers who are trying to transition from photojournalism to corporate photography.
“It’s about how you do the job, not the job you do.”
From photojournalism to corporate photographer