Free and worth every cent

Everyone loves free because there’s no risk involved. If a free item is unsatisfactory, throwing it out can be done without hesitation or regret.

It’s free and priced to sell.

Free means you don’t have to make any judgments or decisions. When it comes to free or cheap photography, the low price becomes the most important feature. Good photography? Poor photography? Who cares because it’s free!

I wouldn’t buy anything that I have to pay for.

But viewers of photography don’t care what it cost. They care only about the quality of what they see. There’s a big disconnect between a business that tries to get free or cheap photography and its customers who want good photography.

I wouldn’t pay for anything unless it’s free.

People always assign a value to the things they buy. If something is received for free, they assign a value of $0. For example, if someone loses their $75 sunglasses, they’ll moan, “Oh no, I’ve lost my $75 sunglasses!” But if they lose a free or cheap pair of sunglasses, that person will say, “It doesn’t matter, I got them for free.” The cheap sunglasses are disposable and not worth any effort.

For the photographer who does cheap or free photography: is your work disposable and not worth the effort?

For the business that tries to get cheap or free pictures: is your business image disposable and not worth the effort?