You’re at a business conference. People are dressed in a variety of ways—some in business formal, others in business casual, some in jeans and t-shirts, and a few in beachwear. Which group catches your attention?
The people in beachwear will certainly stand out, but probably for all the wrong reasons. Those dressed in jeans and t-shirts will appear sloppy next to those in business attire. Business casual always looks appropriate and is universally appreciated. Business formal may seem a bit over the top, but it commands respect and admiration.
I spent some time reviewing people’s LinkedIn profile headshots.
• Some profiles are just a blank space. Nothing. It can be very telling when a self-proclaimed “marketing guru” doesn’t have a picture.
• Some headshots look like vacation photos. This is the equivalent of showing up at a conference in beachwear.
• Others use self-portraits taken with a cellphone or webcam. It’s the visual equivalent of wearing beachwear.
• Many use a photo taken by a friend or relative, often showing them standing against a wall. This is like wearing jeans and a t-shirt. It’s fine, but not quite business-ready.
• Then there are those who use professionally composed, well-lit, and focused portraits. This is the equivalent of wearing business attire—instantly earning respect and credibility.
Your headshot is a form of marketing
For personal use, it might not matter. But for professionals, portraits are an important part of your marketing. Whether you’re employed or self-employed, those small headshots on LinkedIn, Facebook, your blog, website, and business cards carry weight. That photo reflects you, your business, and your values.
Given the choice, would you prefer to do business with someone who presents themselves professionally, or with someone who couldn’t be bothered to dress the part?
