Remember the consumer saying: “Good, fast, cheap. Pick any two.”
A similar saying is: “High quality, low price, good customer service. Pick any two.”
Of course, we want all three. But that elusive combination doesn’t seem to exist.
When a customer tells a photographer that their photo fees are too expensive, the photographer should then ask: “Okay, I can can give you a lower price but what do you want to give up, quality or service?”
Customers who only shop price are customers that a photographer can live without. These people don’t value a photographer’s work.
Bargain hunters don’t understand that a cheaper price only guarantees them of getting less for less.
What a photography assignment might cost is always less than what it will cost from not having that photography done at all.
Many businesses don’t realize that most commercial photography doesn’t really cost anything. If $1500 worth of photography helps generate $20,000 worth of business, then there was no cost for the photography. The photography was a business investment where the company put money into itself.
