Earlier this year, the director of communications of a Toronto corporation requested a photo quote for a dozen business portraits for its upcoming annual report. The organization needed a portrait of its CEO and each board member. I sent a quote for the photography but never got the job.
A couple of weeks ago, the company published its annual report. There were no photos of its executives in that report. This suggests that:
(a) the company could not find a cheap-enough photographer, or
(b) it found a cheap photographer but the pictures were unusable, or
(c) the pictures were okay but they decided not to use the photographs.
Option (c) seems unlikely. Would a director of communications hire a photographer, arrange portrait sittings for its CEO and all of its board members, and then not use the photos? Waste the CEO’s time? Waste a few thousand dollars?
That leaves (a) or (b). Either way, the company failed.
How important is an annual report? How important is the photography in that annual report? Is this really the best time to save a few bucks by cutting corners?
