One type of photography I do is shooting sports events for the corporate sponsors. These sponsors usually want good action pictures with their logo visible in the photo. These pictures are often used in corporate literature, corporate web sites and media handouts.
Readers want to see an interesting sports photo. Editors want a newsworthy picture. Sponsors want to see their logo as part of that interesting, newsworthy sports photograph.
These pictures don’t just happen by chance. An experienced sports photographer knows where to position themselves to best align a logo with the game action. This means knowing the sport involved, knowing how the game will unfold and knowing how the players will move about the playing field.
When a company needs pictures from a sponsored sports event, it’s far better to hire an experienced sports photographer than any other type of photographer.
A good sports picture which “just happens” to have the corporate logo visible will always trump a “logo picture” which just happens to have some sport activity visible. The former will have more than a sporting chance at capturing the attention of editors and viewers. The latter is a just waste of time and money.
