Earlier today, I received a panicked phone call from a photographer here in Toronto. He had lost some pictures on a memory card and had no idea what to do. His corporate client needed same-day delivery which he had promised.
This was the seventh time this year that a photographer has phoned or e-mailed asking for help to recover lost images.
Photographers, here’s the deal:
If you want to be a professional photographer, you MUST have recovery software. It’s not an option.
Data recovery software for memory cards has been available for at least eight years. There’s absolutely no excuse for not having this business-saving and face-saving software.
If you ever bought a pro memory card from Sandisk or Lexar in the past six years, (and why wouldn’t you have done this?), it came with free recovery software. But note that recovery software has to be kept up-to-date to recognize new raw formats.
Pro-level recovery software is no longer free. But it’s a cheap US $29 from PhotoRescue, which is probably the industry standard.
Today that $29 software saved an $800 job for a photographer. It also saved his reputation which is probably worth a lot more.
