Advertise You not Them

There are a lot of folks who have either an iPhone or a BlackBerry. I know a couple of photographers in Toronto who carry both: company-issued BlackBerry on one hip and personal iPhone on the other.

If you have one of these devices, and haven’t done this already, you may want to remove the third-party advertising from your e-mails. Unless, of course, you want to brag that you have a new toy. :-)

By default, e-mails sent from an iPhone end with “Sent from my iPhone”. Similarly, e-mails from a BlackBerry end with something like “Sent from my BlackBerry on the Rogers Wireless Network”.

Replace these with a promotion for your business.

On an iPhone, it’s easy to do, as the function is built into the phone: Settings > Mail,Contacts,Calendars > Signature  and then replace the default Apple ad.

For a BlackBerry, it’s a slightly longer route because the function is not built into the device. Go into your BlackBerry user account and edit the signature in the General Settings, and then save the changes.

If you have a BlackBerry, I would assume that you already have a user account and know your account url:

Telus: https://bis.na.blackberry.com/html?brand=telus


Bell: https://bis.na.blackberry.com/html?brand=bell



Rogers: https://bis.na.blackberry.com/html?brand=rogers

For a BlackBerry using an Enterprise Server, the method is different. I believe the default advertisement can be changed right from the device itself or from a computer.

Why do you think Apple, Rogers, Bell, Telus and BlackBerry set the default to advertise their business?

They know that every contact with a potential client is a marketing opportunity. So, be just as smart and change the e-mail signature to promote your business.

 

Advertise You not Them
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